The Fools

Step into the bold and slightly rebellious world of The Fools. For this brand-new bar concept, I created the full visual identity. Think bold typography, cheeky tone of voice, and a distinctive look that’s anything but ordinary. From menus to merch, every brand touchpoint was carefully designed to reflect their playful, offbeat character. Illustrations are created by Philip Lindeman. This is only a teaser, more to come soon!