Deliverable
Branding
Photography direction
Presentation Design
Report Design
Carat wanted to translate its strategic vision, difference engineered, into a distinctive visual identity. The challenge was to express how media, data, technology, creativity and people come together to create meaningful difference. I developed a flexible visual system built around the C, using layered forms, bold colour and dimensionality to visualise the interplay between Carat’s disciplines. The open C represents the space to create new connections and possibilities. The result is a confident, contemporary identity that makes Carat’s integrated approach tangible across brand communications, digital experiences and presentations.
